Selling Real Estate in Los Angeles
Thinking about selling your home in L.A.? Whether you’re relocating, downsizing, upgrading, or just testing the market, selling real estate in Los Angeles comes with its own unique mix of excitement- and stress.
But don’t worry. With the right approach (and a bit of planning), you can maximize your return, minimize the headache, and get your property sold in a way that feels good. Here’s how to get started
Know Your Market (and Your Timing)
L.A. is a big, fast-moving, and hyper-local market. What’s happening in Studio City could be very different from what’s trending in Highland Park. Before you list, take time to understand:
CMA – What homes are selling for in your neighborhood
DOM – How quickly they’re selling
What kind of properties are in demand
Pro Tip: Spring and early summer are traditionally hot seasons for sellers. But serious buyers exist year-round, especially if inventory is low. The “best time to sell” is often when it’s best for you.
Price It Right (Not Just High)
Yes, L.A. homes are valuable and their pricing is only going up. However, vanity overpricing can hurt more than it helps. Today’s buyers are knowledgable and extremely well researched.
A well priced home generates multiple offers and competition. An overpriced one? It lingers on the market and raises red flags.
Helpful Tip: Work with Kimberly, who will research your area, highlight opportunities run a Comparative Market Analysis (CMA) to give you the data you need to price your home correctly for the market.
Presentation Matters
In Los Angeles County, visuals are everything. First impressions don’t just happen in person – they happen online, in photos, and on social media. It’s critical that your home looks its best before it’s opening day on market.
A few things to consider:
Declutter and depersonalize: Let buyers imagine their life in the space. Kimberly will work with you to showcase your property in the best light.
Professional photography: Kimberly works with professional photographers that cover the Los Angeles area. From Palmdale to Pasadena, she has you covered.
Fix the Little Things: Even small touches like fixing blinds, paint and deep cleaning can make a big impact.
Bonus Tip: Don’t underestimate curb appeal. A clean entryway and updated landscaping go a long way.
Get Prepped for Showings (and Life in Between)
Once your home is listed, be prepared for showings.
Try to keep the space clean, fresh, and showing-ready.
Keep laundry, dishes, and personal items tucked away.
Have a plan for pets and clean accordingly.
If possible, be flexible with showing times to attract more buyers.
Seller Secret: Buyers are more likely to write an offer on a home that feels welcoming and neutral, not one that’s filled with distractions, bright colors or clutter.
Prepare for Offers – and the Unexpected
Once you agent presents offers, it’s not just about picking the highest number. Consider:
Contingencies: Is the buyer waiving inspection or appraisal?
Financing: Which offer has the best financing with the strongest backing to successfully close escrow?
Timeline: Does the buyer’s schedule work with yours?
Selling your home in Los Angeles is a big move, but it doesn’t have to be a stressful one. With the right prep, smart pricing, and a strong agent by your side, you can navigate the process with clarity and confidence – and maybe even enjoy it a little, too.